Moroccanoil Hydration Shampoo, Conditioner & Leave-In Set Sulfate-Free A cosmetic travel bag containing Moroccanoil hair care products including shampoo, conditioner, and styling treatment. Moroccanoil was founded in Israel by Carmen Tal, who discovered the restorative properties of argan oil during a personal travel experience, launching a global brand centered on argan oil-infused hair and body products.